Any SEO or search engine optimization campaign essentially signifies optimizing on two fronts-on-page and off-page or off-site optimization. As far as on-page or on-site optimization is concerned, you try to improve the get-up of your site, make it more user-friendly and regularly update and upload fresh content based on business-oriented keywords. On the other hand, off-site optimization has to do with stationing content on offline publications and focusing on inbound link building to your portal. Nevertheless, there are other approaches as well that you can take advantage of in order to boost the effectiveness of your on the page or off-page optimization drives.
For instance, you can tap the automated social media sites like Facebook and Twitter in order to publicize your SEO content, and in the process have more links to your site. Another effective way of adding more teeth to your online marketing strategy is to make the most of the email marketing. The following paragraphs highlight how you can benefit from email marketing. In what ways such a campaign can influence the aspects that directly affect the ranking of your site have been outlined in the first few paragraphs.
1. On-page engagement
Leading search engines like Google, Yahoo, and Bing employs a suite of metrics for evaluating a webpage’s potential to attract and engage relevant traffic. So, the more user-friendly your site is, the greater is the volume of quality traffic you’ll attract. Additionally, if you can get the users to spend more time on your portal, the better will be the prospects of the online interface to improve its search engine ranking
2. Canvassing content
You can milk the email marketing approach to publicizing SEO content. For instance, you can post newsletters to regular followers and visitors of your site that include the most widely read blog posts. This’ll lead to increased link building resulting from heightened visibility and ultimately more traffic inflow.
3. Inbound links
You wield awesome domain authority based on the volume of inbound links to your site as well as on the diversity of sources posting the links. Domain authority is a metric parameter that gauges and forecasts the probable rank that your site will have on a specific search engine. So, your SEO strategy should be geared towards attracting robust inbound links that in turn render the former more goal-oriented.
Apart from the above, there are some specific secondary or complementary factors or facets influencing the site’s search ranking which in turn are impacted by your SEO approach.
a. Social media networking
Networking on different automated social media platforms may lead to increased traffic and hence more likes. However, enhanced social media interactions don’t in itself guarantee a better ranking. Nevertheless, a more intensive networking on popular social media sites implies a higher content visibility leading to entrenched brand positioning. Improved visibility also means the possibilities of attracting inbound links are greater.
b. Focusing on long-term growth
Email marketing can assist you with strategizing a long-term SEO plan by harnessing crucial engagement statistics or data. The newsletter can be used as an effective tool for engaging with your niche audience more meaningfully by creating content that appeals to them.
c. Buttressing goodwill
You can bank on email marketing for brand positioning and hold on to your steadfast clientele. The more goodwill your brand enjoys, the smoother will it be for you to build a rapport with influencers who matter.
Your email marketing campaign if you need by these ensuing guidelines:
- Concentrating on value should be the ultimate aim. Avoid hard-sell or compelling your followers to take a stand. Just concentrate on furnishing info that they could use.
- Slowly and steadily build up your user/customer base. Have the patience to slowly and steadily build your customer base instead of buying them out.
- Spamming should be a strict no-no
- Take stock. Ensure that you’re on a platform that allows you to assess followers’ on-site activities.