Does SEO Have Limits?

In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science.” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing …

Understanding the Meaning and Importance of Long-Tail Marketing

Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power …

The Important Role of Customer Reviews When it Comes to Local SEO

Customer reviews are defined as a sentimental message written by a customer on your website supporting or exposing your products or services. These can be left on Yelp, Google, or Facebook mainly but there are many other options (e.g. Superpages, Bing, TripAdvisor, Healthgrades) where you can leave them too. You may be a little worried …

Reasons to Think About Content Marketing in Your SEO Strategy

SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …