Does SEO Have Limits?

In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science.” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing …

Understanding the Meaning and Importance of Long-Tail Marketing

Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power …

Interchangeable SEO and SMM Tips

SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …

Making Sense With NAPs

Your Name Address and Phone number are what we call in SEO, NAPs. This information is vital to be placed strategically on your website. Without it you’re losing traffic and revenue and we’ll look at why. When search engines and customers are looking for your goods and services, the data including your NAPs is of …