July’s Unconfirmed Google Ranking Updates

Google search result rankings were quite volatile between July 11 – 18. Various tools that track Google’s changes (e.g. Mozcast, SERPMetrics, Algoroo, AdvancedWebRankings, Accuranker, RankRanger, Cognitive SEO, SEMRush) noticed that this was happening. This is something that Google hasn’t responded to themselves. John Mueller himself has said he doesn’t know anything about it or what …

How Digital Marketing Channels are Being Used by Small Businesses Today

Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …

Does SEO Have Limits?

In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science.” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing …

Understanding the Meaning and Importance of Long-Tail Marketing

Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power …

Interchangeable SEO and SMM Tips

SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …