Internet Marketing Trends You Shouldn’t Ignore In 2020

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Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch. Voice Search Over the …

July’s Unconfirmed Google Ranking Updates

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Google search result rankings were quite volatile between July 11 – 18. Various tools that track Google’s changes (e.g. Mozcast, SERPMetrics, Algoroo, AdvancedWebRankings, Accuranker, RankRanger, Cognitive SEO, SEMRush) noticed that this was happening. This is something that Google hasn’t responded to themselves. John Mueller himself has said he doesn’t know anything about it or what …

The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

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In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that …

How Digital Marketing Channels are Being Used by Small Businesses Today

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Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …