How Digital Marketing Channels are Being Used by Small Businesses Today

Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …

Tapping Email Marketing for Boosting SEO Campaign

Any SEO or search engine optimization campaign essentially signifies optimizing on two fronts-on-page and off-page or off-site optimization. As far as on-page or on-site optimization is concerned, you try to improve the get-up of your site, make it more user-friendly and regularly update and upload fresh content based on business-oriented keywords. On the other hand, …