Planning a Short-Term SEO Strategy: Is It worth the Trouble?

It doesn’t need to be exaggerated that SEO strategists develop search-engine optimized content to accomplish long-term objectives. To put it more simply, if you’ve an online interface for promoting your product or service (apart from the brick-and-mortar outlet), you optimize content for getting a better SERP ranking (read more traffic leading to increased leads and …

Has Google fine-tuned its ranking algorithm?

The truth about Google search updates. Grapevine has it that the world’s most admired and popular search engine-Google-has brought modifications in its website ranking algorithms. Although the California-based behemoth has not made any formal or official announcement of this development, the search community is abuzz with rumors that an update is on the cards or …