You need to be taking into account the safety recommendations made by WHO at the moment. Most federal governments are taking up policies for the protection of their people from the economic impacts of isolation. For instance, in Italy which is one of the hardest-hit sectors, the government is negotiating the suspension of mortgage payments with the banks. However, it is not a time for widespread panic. You can observe some alarming number of accounts doing business with SEO and marketing pulling off their contracts and shutting down their operations until further notice. All the business be that e-commerce or product-services or even brick and mortar, are going to take a hit with a lot of uncertainty around. However, one thing is a certainty, and that is everyone will recover.
Budgeting for SEO and Marketing
In case you are a small business doing anywhere between $1 and $5 million in sales every year you need to be spending about 7-8% of your gross revenue on marketing and advertisements. This is recommended by the Small Business Administration of the U.S. There are a few companies that budget around 10-12% for the purpose but 7% maintenance is necessary. It means for each $100,000 earned in gross revenue you will need $7000 reserved for marketing, SEO activities every year. Significantly, you keep marketing investments to these levels throughout the pandemic. It is not possible to grow at the moment.
SEO and marketing are long games. If you have invested in processes and workflows, you need to ensure data quality by using consistent measurement, develop a customer base and audience to create quality content that will rank. With a drop in engagement, the publishing cadence will slow down with a drop in the review volumes and quality. This will lead to these businesses losing traction in various fields and you will have the opportunity to forge ahead. However, you need to stay on course and consider all the potentially-significant SEO tasks.
SEO Tips for a Speedy Recovery
Interview your customers and employees about their unique experiences about the products and services. The transcripts of these videos and interviews will be a rich resource in the future for your blog posts, media releases, and social content. Perform a small audit of the content as a full-blown audit takes up a lot of time. You can keep an inventory of your content assets by using Google Sheet or Excel Sheet. All kind of content including webpages, emails, blog posts, whitepapers, e-books, presentations, videos, infographics, and articles, etc. that you’ve published externally needs to be considered. You can also keep track of the articles published by the others.
In case you are consistently tied up in the field or sitting in the empty offices, it may be a great time to try the webinar game. It is an effective marketing tactic as 91% of the professionals have vouched for. You can also clean up your administrative issues in the meantime. For the small business owner, it is time to try and achieve a balance between the organic and PPC efforts to get good coverage.
Many issues are facing small businesses at the moment due to the coronavirus situation with social distancing, supply chain interruptions, and economic uncertainty. You have a responsibility for your customers, employees, and stakeholders. But you need to care for yourself first then you can look after the others. Do you have plans to tackle the SEO challenge due to coronavirus? You can go to the Local SEO Company if you are living in related areas to consider various strategies.