Every business wants to get into the 3-pack or the top three spots on Google Maps. While connecting with potential clients, Google Maps can help your business to have a chance at more revenue. Local SEO can help push your company to obtain more traffic to not only your website but the storefront as well!
Google maps ranking is so important when it comes to local SEO. It is free, so there is no excuse as to why anyone would not be using it. Here we will discuss how you can develop a plan of your own for ranking well in Google maps.
To have any good Google Maps ranking, you need to have a Google My Business listing. Information such as your website address, physical address, phone number, and hours of the business can be listed here. Be sure that before you set this up, you look to make sure that the business does not already have a listing.
After you have set this up, you can add geotags, images, videos, and so much more.
Next, you will want to concentrate on building citations. This is so important to do. Be sure that all names, addresses, and phone numbers are consistent on every listing. This will help to rank your site higher on Google Maps. Linking to Facebook, Foursquare, Yelp, Youtube, and more is a wise idea, as is adding driving directions.
Google Posts will allow potential customers to engage in a meaningful way. These posts will help to deliver organic traffic to your site. Any text is active for a week and may contain up to 300 words, a video, or an image. This is a wonderful way to advertise your events and brand for free! There are four categories for you to pick from, which includes What’s new, events, offers, and products. Be sure to use all of these to promote your business. Any event you have coming up should be listed under events. If you have discounts, list them under offers. If you hire a new employee, you can place this under What’s new.
You will also find a call to action buttons listed. These will include booking, ordering online, learn more, call now, sign up, and buy. Use the correct one for your posts.
Local SEO also requires you to optimize your website. Keywords should be used on the home page, along with the location and the business name. An H1 title tag should be included (for example Clearwater Pet Shops- Furry Buddies Pet Shop in Clearwater or Tampa Pizza Parlors- Hungry Harry’s Pizza Parlor in Tampa). You will also want to create a description tag with the business category and the metro tag.
And finally, we suggest you add reviews. This will make your credibility soar. People want to read what others find work well or the services they recommend. Reviews will help make your Google Maps Ranking stand out. And it is very easy to get this ball rolling. Using the Google Review Link Generator, all you have to do is enter your business, city, and zip code and a link will be generated. This link can be included in communications with your customers, such as emails. It is a wise idea to have it on your website as well as your business cards too.
All of these suggestions listed above will help your local SEO efforts. If you are interested in receiving higher Google Maps Rankings but are uncertain about any aspect, consider calling Local SEO Company to help you in this.