The coronavirus pandemic was something that no one saw coming, and it has affected the economy in huge ways. It has also brought the importance of internet marketing into the spotlight. When states went into lockdown, many traditional brick-and-mortar stores had to shut their doors. However, this was not the case for digital commerce. While …
It’s the 21st century, and if that means anything for business it means that having positive Google reviews is a must. Lots of positive reviews on google are a great way to gain the trust of potential consumers. Mostly because they are more likely to trust their fellow consumers than the companies they’re buying from. …
The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant …
While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to …
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In order to get the most out of content creation, it’s important to know how to create and manage content and the different types of content creation available. It’s easy to be confused by these different types, especially content writing versus copywriting. While similar, they hold distinct differences that are important to know for content …
In the early 2000s, something new hit the internet: the corporate blog post. For a few years, it seemed like every company with a website was coming out with a blog. But with this influx of quantity, came a serious reduction in quality. Many of these blog posts focused solely on filling up a page …
In the day and age of e-commerce and all things digital, chances are if you’re a business owner you’ve heard about the importance of SEO when it comes to increasing your company’s visibility on the net. But you might be asking yourself, is it really worth it to spend the time to create and upkeep …
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The use of heatmaps is essential in understanding how visitors interact with your website. They have become a must-have for digital marketers and can help them learn which images attract the most attention, or what catchphrases draw the biggest number of clicks to a page. If you’re new to digital marketing and the somewhat complicated …
The novel pandemic has altered the definition of normal, and everyone is being affected in one way or another. Dentists are not left out as they are being forced to review their online marketing strategies and cut down their overhead costs. While some dentists have reduced their budgets, others have done the opposite by raising …
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Search Engine Optimization, when done properly, is better than any targeted advertisement campaign. That is because over 90% of internet searches go through Google and Google’s algorithms use keywords that people type in to help bring up pages that they might be interested in which could be yours. Particularly in industries where you must see …
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