Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e.g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the …
The Growing Phenomena of Zero Click Search
The phenomenon of zero click search is growing rapidly today. By implementing it in your keyword research and content creation you’ll be able to better optimize your website for Google. This is especially important if you’re trying to rank for terms related to currency conversion, time zones, or “how to” do something – things people …
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Top Ranking Factors in Google Local SEO
Today you can’t simply hang a shingle or hand out business cards and expect to get a lot of customers. A growing number of people are searching for local businesses online today. In fact, Google says about two-thirds of smartphone users will make a purchase from a company who’s taken the time to customize information …
Lengthy SEO Penalties Faced by Hacked Websites
When 1,605 WordPress users were surveyed, about 50% of them admitted they were flagged by Google when they were a hacked website because they contained “malicious content.” Unfortunately, this means that many people don’t realize when they were flagged since Google doesn’t alert you. However, if you move quickly once you’ve been hacked, you’ll probably …
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Why Accessibility is Important for SEO and Sales
Traditionally, accessibility hasn’t been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn’t overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they’ve created a plugin to take care of things …
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Why Local SEO is Your Missing Link
When people hear about SEO they typically think about search engines like Google. They also think about how this search engine has a broad appeal for global audiences. However, what most people overlook is what’s known as local SEO – what ensures that your website is found by people who live near your business. There …
How Fake Reviews Hurt Businesses
It takes a lot of time and patience to build up a great online reputation for you and your business. In the beginning it’s especially difficult to prove to others that you own a worthwhile business. This is because many consumers judge a business by the quality of its online reviews. Studies have even been …
Why it’s Worth Paying the Price of High-Quality SEO
There’s no question: SEO is expensive. Most agencies will charge you anywhere from $5,000 upwards for good SEO quality work. Of course, there are also fly by night companies that only charge a few hundred dollars. This huge discrepancy comes down to the quality and effectiveness of the services being rendered. When you stop to …
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How to Start Working on SEO for Your Business
When you start a business, you probably think of what you want to sell, what you want to call your business, make sure you have some money, and even build a website. But where are your customers? You won’t have a business without them and they’re not simply going to find you. Instead, you must …
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Signs Your Company Needs Local SEO Services
Any business that has a physical location should understand how important it is to attain and maintain prominent visibility in local search engines. These searchers are typically ready to start spending money and if they don’t find you, they’ll spend that money at your competitor’s location instead. With this in mind, you should consider whether …
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