Local Search Engine Optimization (SEO) serves as a critical strategy for enhancing your website’s visibility in Search Engine Results Pages (SERPs), thereby driving increased web traffic. Regrettably, approximately 50% of small businesses have yet to invest in SEO initiatives. Furthermore, among these non-participants, 22% have no plans to develop or implement an SEO strategy within the current fiscal year. Considering working with an SEO company in Tampa is the best way to become more respected and noticed, not doing so will negatively impact the growth of your small business. To effectively implement an SEO strategy, here are a few key things that you should be aware of.
How Your Business Benefits from an SEO Plan
There’s no doubt that local SEO matters for businesses of all sizes today, but especially small ones. This is because of all the great benefits you’ll reap, which include increasing your business’s online visibility, building credibility, and attracting the right audience to your website. A few other reasons why you should implement a plan for your SEO are that it’s cost-effective, provides a better experience for your users, gives your business a competitive advantage, and will provide you with long-term results.
Although you’re probably anxious to see these results, you should know that they won’t happen immediately. It takes time and effort to see an improvement in your ranking on Google. So what should you be doing during this time?
How to Develop an SEO Strategy for Your Business.
Without a strategy, you can’t capitalize on SEO. Here are the basic strategies you’ll need to implement into your SEO strategy to ensure it’s a strong one that’ll propel your business into the future and provide you with the ROI you’re looking for.
Conduct keyword research.
Google’s algorithm continually changes, but keyword research has always been a vital part of it. Ranking for those high-volume, low-competition words and phrases that your target audience uses in their Google searches will bring traffic to your website. This is because people are searching for these words, but it isn’t very difficult to rank well for them.
Optimize your website.
You need to strategically place your keywords throughout your website. At the same time, it’s vital for your website to function well overall, especially on mobile phones. If your website doesn’t function well, people won’t stick around, so you’ll have a high bounce rate, which will hurt you in the SERPs.
Have high-authority websites give you backlinks.
Google gives a lot of weight to credible sources, which is why you want to get backlinks from high-authority sites. The best way to do this is to become an expert in your niche. You can do this by sending pitches to journalists who are looking for valuable contributions to their work. An SEO company in Tampa will warn you that it’ll take some time to get backlinks and build domain authority in this way.
Create new content on a regular basis.
By consistently creating new content, you’ll improve your SEO ranking because Google rewards those sites that create high-quality content. This isn’t something that you can do only occasionally, though. You need to routinely publish new content. For this, you’ll want to create a content calendar and publishing schedule, which consists of 12 – 15 blog post ideas and relevant keywords.
How to Get Help with SEO for Your Small Business
Tampa-based Local SEO Tampa Company provides an extensive suite of local SEO services to enterprises in the Tampa Bay Area. Leveraging a team of seasoned experts, we specialize in enhancing website performance and online listings to maximize visibility and engage a more extensive local clientele. Our strategic approach encompasses keyword analysis, on-page SEO optimization, and local citation development, all aimed at elevating your business’s ranking in local search results.