The debates regarding what Google’s ranking signals are can become so convoluted it is like trying to fly a modern day spaceship. The components of the algorithms, the ranking elements are 200 and over. Each one the SEO experts will debate over and if you’re hiring a SEO expert to work on your website, you had better find one who understands the basic tools and techniques of today’s SEO ranking signals.
This gets very complex but once the fundamentals are collected and practiced on, the educational value will increase your chances of further success. This is by no means an easy task. This is where you put in some work. This is where you have to be realistic 24/7 or you could get penalized on variant scales. It’s tough, it’s brutal, but these ranking signals are the new laws of the jungle.
First is the general knowledge of what ranking signals are. They’re the things that Google looks for when determining how high n the search engine pages your web pages will rise. Remember, Google doesn’t index websites per se, but indexes each web page individually. This means each of your web pages should be optimized and meet with the standards of Google’s guidelines. Once this is done, your options will improve and you’ll see results in your rankings.
The tools you’ll need are as follows: Google’s webmaster tools Google Search Console, SEO PowerSuite, PowerSuite’s LinkAssistant, WebsiteAuditor, to name a few. That’s right, a few. You’ll need to know how to use and operate these programs to your advantage or to just be familiar enough to hold a conversation with your SEO expert. You do not want to be lost in the dark at any point from here on out or you could lose revenue to excessive fumbling or even getting ripped off by those many ‘SEO Gurus’ who criminally promise to get your web pages to the top of Google overnight.
Once you’ve gotten the tools and basic knowledge of ranking signals, you will find it time to do some adjusting on your web pages starting from linkbuilding to content management.
You can use all the tools necessary to learn about ranking signals, but if your website is lacking or is just not hitting the marks regarding aesthetics and technical, you’ll find yourself still in the lower pits. Make sure your copy is written well and is relevant and helpful. It should serve a purpose as well as get visitors to engage with your site via social media. Once you get that ball rolling things have a tendency to work for themselves. You have to get your website popping with fresh news and inside tips that surfers can’t resist.
Things like load time matter as well. Which is more important, linkbuilding or content management or load time, is all debatable. The real deal is load time is necessary if you don’ t want people to get bored and turn away. When your content is that good you’ll get social media engagement and shareable content which is highly valuable. It brings in that targeted organic traffic, the best traffic there is.
Check your site for mobile friendliness. If you goof up on your mobile exploits, you’ll be missing out on the biggest of venues. Mobile is taking over the world and as newer and more functional mobile site emerge, it behooves you to be on top of this ever emerging market.
Gaining ground on ranking is something that has to be done immediately. In doing so you’ll have statistical details that you can do at a glance analysis of your site with. You’ll have to go in and out of the programs and stats to see which areas are weak and where your strengths lie.
This information you gather on your own should then be looked at by a professional SEO engineer. They will use tools similar and compare their findings with yours. This way you’re getting such a high level of investigation of your site’s performance and potential that at the end of the day both of you should be able to stand chins up and proud of your efforts.
It will take some time to see the long term results, but starting now, and doing things right the first time is an assurance that success is right down the road.