Regardless of what type of online business you own, you’ll need to conduct search engine optimization (SEO). Without crypto SEO Google won’t know to crawl your website or list you in its search engine results pages (SERPs). But, wait, do you need to hire an SEO company to do this work for you? Let’s take a moment to see what’s involved before making this decision.
Conduct Keyword Research
Keywords are what you’ll use to attract the right traffic to your website. For this, you’ll need to know what they’re searching for to find the products and services you offer. This is something that an SEO company has tools for.
Build Links
Not only do you need to link the pages within your website together (internal links), but you also need links from other sites and social media pages (external links). These links are important to your crypto SEO strategy because they show the search engines where to find your content.
Internal Links
Your internal links create a chain of content so your users can easily find things within your website. Search engines use your internal links to see what your audience is viewing so they know where to place you in the SERPs. An SEO company will tell you that it’s essential to use your keywords here.
External Links
Next up there are your external links. These are the links that come from external directories and websites as well as from your social media pages. It’s possible to create a lot of value for your crypto SEO strategy here simply by linking to other relevant external places in the content you create.
The way these backlinks work is that when you link to them in your content you’re creating a link. These links to other sites are seen by search engines who will then reward you for them. A good SEO company will have a list of many popular sites you’ll want to be linked with. Otherwise, you’ll need to spend time finding them yourself.
Optimize Images
Another important part of crypto SEO is including your keywords in your images. This will give your efforts a huge boost as they tend to rank higher than text-only pages. Therefore it’s vital to ensure that your images are properly optimized. According to an SEO company, there are a few things you’ll need to pay attention to here.
First, you’ll want to make sure that the size of your image files should be around 5MB. Otherwise, Google will down mark your site in the SERPs. Make sure that you don’t compress your images so much that they lose their quality though. Your goal is to create high-quality, low-resolution images. Low-quality images have a huge, negative impact on your crypto SEO
You’ll also want to make sure that your images are either GIFs or JPGs with ALT and Title tags. Use your ALT tags to define the image that you have on your page. This is your opportunity to tell your visitors’ browsers what the image is and why it’s there. It’s also important for your Title tags (especially the first few words appearing under your image) to be descriptive.
Improve Your HTML and CSS
Although this may come as a surprise, an SEO company will tell you that your site’s code also plays an important part in your crypto SEO. Not only does your content need to be clean and well-written, but you must also pay attention to your pages’ appearance if you want to rank well in the SERPs.
When you ask an SEO company about this, they’ll tell you that there are a few good practices you must pay attention to. These include:
⦁ Instead of using inline scripting or divs, make sure you use tables.
⦁ Each page needs a unique content ID so that you don’t receive a duplicate content penalty from Google.
⦁ Make sure your code is structured and logical. Therefore it’s important to remove any unnecessary code (e.g., frames, opening, and closing script tags, server-side code) and minimize external script usage.
⦁ Since Google uses speed as a factor in determining its SERPs, you’ll want to use a content distribution network (CDN).
Conclusion
If you want your online business to succeed today, SEO isn’t something you can overlook. To create a successful SEO campaign for your business these are just a few of the things that you’ll need to spend time doing. These aren’t things that you can do once and then simply forget about them.
There are many people who believe that crypto SEO is easy and they don’t need to hire an SEO company to do the work for them. While you may have initially thought this yourself, now that you’ve seen all that’s involved, you may have second thoughts. Don’t worry! We’re here for you at the Local SEO Tampa Company in Tampa, FL. Contact us today.