How to Build a SEO Strategy That’s Resistant to Google Algorithm Updates

At the beginning of June Google released a “broad core algorithm update.” They seemed to hope that nobody would freak out because of this update, but people freaked out anyway. Some sites like CCN even went so far as to report a 90% decrease in their organic visibility. This is just one example of how …

John Mueller’s Answers to Negative SEO Attacks

John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links …

Why Accessibility is Important for SEO and Sales

Traditionally, accessibility hasn’t been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn’t overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they’ve created a plugin to take care of things …