At the beginning of June Google released a “broad core algorithm update.” They seemed to hope that nobody would freak out because of this update, but people freaked out anyway. Some sites like CCN even went so far as to report a 90% decrease in their organic visibility. This is just one example of how most sites have SEO issues that get overlooked throughout most of the year. Fortunately, there are some things you can do to make your website more resistant to algorithm updates.
Continually Engage in Creating Great Content
Google will tell you that you should continually engage in creating great content by touting the slogan, “Content is king.” By engaging in this long-term strategy, you won’t become nearly as fixated on algorithm updates when they happen. Instead, you’ll continually receive valuable visitors regardless of what’s going on around you.
Create a Sound Long-Term Strategy Instead of Spending Too Much Time on Short-Term Tactics
Before you’re toppled by an algorithm update, there are a few things that you should take into consideration. One of the main things being that your approach to search should be a strategy that has a lot of longevity without taking too many risks. This way you aren’t wiped out by a single algorithm update – something that demonstrates you’ve been doing things wrong for quite a while now. Some of the issues that you should pay attention to here include:
- Making sure that most of your organic traffic is being sent to your most popular pages
- Building traffic from multiple sources instead of depending solely on organic traffic
- Remembering to pay attention to link building, syndication, and redirection
Be Selective About Who You Work with and For
When your business is looking for new opportunities you should always assess the other business’ website. As you do so, make sure you ask:
- How much do they rely on a single revenue stream?
- How volatile is their main revenue source?
- How open and flexible are they to onboarding and implementing new ideas?
- How open and flexible are they to correcting their mistakes?
- Do they have a feasible long-term vision?
Build Your Brand Name by Nurturing Returning Visitors
Your website can be a great attraction for visitors but if they don’t convert, they’re worthless. Since Google rapidly evolves you must learn to capitalize quickly because you can’t count on having great rankings forever. In today’s rapidly changing online world you must always be prepared to make the most of what you have when you have it. Finding new ways to bring in additional traffic and revenue is key here. This is why things like your email list are so important.
Take a Broader Perspective by Collaborating with Other Departments
SEO has never been static. It’s continually growing and evolving, and it’ll continue to do this in the future too. As we watch this happen, we’ll also notice that SEO is becoming more entrenched with other types of marketing too (e.g. paid search, PR, CRO, UX, business development). This is why it’s growing even more important to collaborate with and understand other types of marketing and how your website’s business works overall. In doing so you’ll be able to see your wide position within the business so you can build strong working relationships with members of other departments. By collaborating with them you can help create a healthier foundation for your business. Ultimately, you’ll also reduce your dependence on organic search so its continued fluctuations won’t have such a heavy impact on you.
One of the best ways of doing this is to implement FAQ schema. While some SEO experts would find this as a negative, it can also be seen as a success because you’re getting more visibility to your brand. You’re also quickly answering people’s questions without them spending too much time looking through your website. This will result in a better user experience and, at the same time, it’ll also reduce the number of support queries you receive so you’ll have more time available to focus on other aspects of your business.
A lot of these things are probably things you already know that you should be doing. Unfortunately, when it comes to running a business each day your time is precious. Knowing these things doesn’t mean that you have time to accomplish them. This is why you should consult with the Local SEO Tampa Company to get the help that you need here. Over the years many companies have survived Google’s algorithm updates thanks to their help. You should be next so contact them today.