Local SEO is of as much importance today than ever. It’s because your local SEO data is a wellspring of information that can be exploited by you or your SEO company like Local SEO Tampa. We’ll look at some approaches that should help in sliding into more success than normal SEO practices
Of great importance is studying and using your Google Business profile. You’ll need to look at what others have up there and make sure your data is of superior quality. The results appear on the pages that surfers go to where local businesses will appear. Once your site has all its ducks in a row, Google will see this and that will propel them higher up in the rankings meaning more visibility and better return results. Make sure to really study how Google Business works. If you have a problem, just hire a company like local SEO Tampa to do the job. They have a staff that is expert at utilizing this Google venue and they’ll walk with you each step of the way.
TITLE: Structured Data Markup
One thing you’ll need to do is to use a structured data markup. This will allow for your business to appear in Google’s local Knowledge Graph that appears on the right side of Google’s SERPs. These snippets of information go hand in hand with your Google Business profile and are like a magnet to people who are surfing for products and services that your company provides. Visitors will get all the info they need including your NAP (Name Address Phone). All are important for gaining that strong foothold.
Optimize Your NAP Info
If your NAP info is off by even a number or a letter you’ll be at a loss as people will be calling or emailing the wrong number or account. That’s traffic will go to a wrong destination and your site will gain no advantage. You can use rank tracking software to monitor any citations and you’ll need to look for those inconsistencies in NAP data. Same goes for social media pages, and anywhere your website’s NAP data exists. If you have a lot of posts and links that are inbound, you’ll want to double check these and ask the originators to correct them. Also, anytime you change phone numbers or address you had better update your web pages asap.
Yes, you’ll have to do some competitor analysis aka spying. You need to see where your competitors are getting their info and how it can conflict with yours. You want to know which domains are linking to your competitor’s sites and then you’ll want to do as good or better. This means really going to work. You would need to get in contact with the other domains, explain to them why a link to you or exchanging links will be a benefit. This might not work the first time, so you’ll have to be the ‘friendly neighbor’ approach. All big domains have social media pages. Go to these pages and praise the company and engage with their surfers and members. Be a help to one and all and soon people will find you of such help the primary domain you’re looking for a link from will see the value of it.
Be A Big Help
As mentioned above, being a helpful neighbor is a good way to point out that domain’s company has the right services and products. It’s a good way to get the attention of those big authoritative websites to send in links to you. Chat on their social media pages and point out to people which products and services the main domain company offers. Then sit and wait for people to be perplexed with a problem that the main company hasn’t or cannot solve. You step in, offer a solution, wait for the feedback. This is extra tricky good when it comes to a company’s blog. When you comment, you’re allowing for a sign type of link on their pages and Google might see it as an endorsement especially if the comment you leave is on a specified top that has many people looking for a solution. You’ll see how this works with video game sites. Often a new video game will come out and it won’t work on one or more platforms or have some bugs in it that make the game impossible to play or resolve. You show up and solve the problem or offer a solution that leads back to your website. This can be for video games or any product that has problems. People will try your solution and if it works, Google will look at the sheer number of searches for that solution, find that yours is the one drawing in the traffic and Google will sense you as not only being an authority but getting inbound links from one or more authoritative sites whose members have been pining for a solution.
There are many variations on a theme, but these are the basic ones you’ll need to watch out for if you want your local SEO campaigns to rise to new levels of success. That’s why Local SEO Tampa is a company you can rely on. They have the tools and technology to get your web pages up and running with local SEO supremacy.