Knowing how to use local SEO in your content marketing plans means knowing that the old way of doing things with tricky techniques and over bloated websites is long gone. Google has been penalizing sites with absurd attempts to dominate the search engines with rotten content and ridiculous site management and design.
The Value Of Local SEO
Your local SEO campaigns should be based on sane and honest planning and execution. Don’t bloat your pages with content that over saturates your pages with the same data over and over again. That will appear to Google that you’re doing spammy and unscrupulous SEO. You want your local SEO to do what it’s supposed to do, pull in the organic traffic for the keywords, key phrases, and keywords that you’ve invested in. No matter how you add local data to your site, the big difference is in how others access and promote your content. If you add a video of a local event that you had business participation in, that content should be relevant and entertaining and easy to share and comment on. Other people across the web linking to your content and commenting on your content and using the kind of keywords you have in the forefront means more data online that Google can crawl and index that points directly to your local content. So, in effect it’s a two-way street, you adding interesting content and others grabbing onto it and sharing it. This goes for copy, pics, video, and graphics.
Do’s And Don’t’s With Local SEO And Content Management
Far too often clients are stuck in the past. They still think the old tricks and techniques are the way to go today. This brings about more time and misery and effort on your part to advise them as to the right direction to take. Some will argue as if they’re experts or because their cousin who’s girlfriend’s brother’s best friend swears by multiple landing pages. If your client isn’t going to follow your guidelines regarding content management, you’ll be in a world of hurt no matter how much they’re paying. All they’ll do is rack up more costs and then blame you when all fails. You’ll need to stick to your guns as the hired expert but take the time to educate up front before even taking a drastic step. That all being said, don’t stuff your pages with local SEO keywords. Let each page of your site focus on the overall, but also spotlight one specific area that is relevant to your site’s services and goods. This way Google will see that each page is its own reward. This is smart because Google indexes web pages, not websites.
Keeping things honest and basic is the route to go with local SEO and content management. Your content should always contain the keywords you’re investing in and each form of content has its own specialty. Take the time and creative effort to create and tag the content in regard to your location and your content management for local SEO should be solid.