The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site’s visibility in Google’s search results, so you generate what’s known as organic (a.k.a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click …
Search engines are constantly changing today. This makes many SEO service providers weary of giving advice that’ll still be good a year from now. However, when you look at the numerous updates Google conducts, you’ll discover that they typically only impact a small number of their queries. This is why some of the best advice …
Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content.” In other words, you can’t just swap out a few words and hope that your page isn’t deemed duplicate content and thus have your site be negatively impacted. Instead, you must implement various methods and technical changes to prevent or …
You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
Marketers have been doing a lot of speculating about how they believe that search engines that use artificial intelligence will produce more answers than links. This fear has led them to also believe that there will be less traffic shared amongst millions of websites. While this concern regarding AI SEO is likely overblown, ask any …
Recently, there’s been a lot of talk about how to easily opt your SEO content out of being used to train language models (LLMs) like ChatGPT. While it can be done, it isn’t straightforward, nor is it proven to work. How AIs Learn from Your SEO Content Experts train LLMs with data originating from multiple …
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Most social media users spend around 2.5 hours per day using this media. Therefore, newsjacking has become a hot marketing strategy for brands today. With it, your band can be in the center of the conversation as long as it’s done correctly. For help creating a successful strategy, you’ll want to hire an SEO company …
With a solid digital marketing strategy, you’ll be able to attract a lot of organic traffic to your website. Once there, you’ll need to implement the right things to convert this traffic into customers. All of these are things that an SEO company can do for you and your website. However, you need to understand …
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Many companies find that local SEO is challenging because they first need to have a national SEO strategy, then properly set up their Google Business Profile, and finally learn how Google handles priority search queries in different markets. This opens an infinite number of challenges – some of which are more common than others. Here’s …
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