Many companies find that local SEO is challenging because they first need to have a national SEO strategy, then properly set up their Google Business Profile, and finally learn how Google handles priority search queries in different markets. This opens an infinite number of challenges – some of which are more common than others. Here’s …
Continue reading “Solutions To Some Local SEO Challenges Faced By Top Enterprises Today”
Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e.g., generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn’t share its algorithm with anyone, we must dive …
Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in …
Continue reading “Social Marketing Tips For Financial Brands”
Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
Continue reading “Creative Ways To Market Your Small Business”
There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination …
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Websites play an essential part in our everyday lives. We interact with them in a variety of ways throughout each day. More often than not, this is something we’re doing on our phones. Today about 62% of all website traffic comes from these mobile devices. Therefore, it’s in the best interest of those who engage …
Continue reading “Why Your Website Needs Responsive Web Design”
The main goal of local SEO is to establish your business’ visibility in Google’s top three organic search results and on the Local Map Pack itself. There are many factors at work here to determine where you’ll be listed. Some of these include local presence, relevance, and authority. One way of doing so is through …
Continue reading “Does Local SEO Require Directory Submissions?”
There’s a lot of noise surrounding your local SEO strategy. Not only will you hear about the nuances of specific websites, but your to-do list can become quickly flooded with tasks that aren’t relative to the big picture. However, none of this will even matter if you ignore your competitors. How to Conduct an Ambitious …
Continue reading “How To Conduct An Ambitious Analysis For Local SEO”
Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …
Continue reading “Google’s Updates To Improve Low-Quality And Unoriginal Content”
Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your …
