Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies …
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …
Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients …
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Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars …
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Many people are wondering how to optimize their websites for DuckDuckGo. This is because the search engine is quietly attracting new users and generating more traffic for websites. Unfortunately, there’s no “magic bullet” or easy answer when it comes to SEO for this site. There’s also nothing shocking, newsworthy, or tricky here. Why you Should …
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Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an …
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Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now …
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Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these …
Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic …
As a business owner you’re probably dreaming of having more traffic arrive at your website. However, as a small business owner you’re also probably wondering where you can find time to do some SEO for your website. Here you’re not alone – only about 28% of small business owners (one in four) do anything in …
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