Small businesses are continuously trying to keep up with the latest trends in SEO although these trends have succeeded in overwhelming many website owners and internet marketers in their time. Maintaining your online presence has become tougher than ever and there is every reason why these businesses are taking their SEO strategy seriously. Everyone is …
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Having your local business rank higher in the search engines is becoming an increasingly difficult task. Local SEO has always been competitive and more businesses have realized that they must optimize for local search results. However, to make matters worse Google has taken out the premium spots for local businesses by reducing the appearance of …
With a rise in competition on the internet and new websites launched daily, it is time to re-design your content marketing strategy and invest more time and money into search engine optimization (SEO). These websites need to meet the various requirements that are set by different search engines such as Google. This is where a …
There’s one thing that every successful American law firm has in common: They all utilize local, law firm SEO. While this will help you build up your bottom line, there are a few things that you must understand about why you need this service before you rush out and hire someone to help you here. …
Many new SEO trends emerged in 2019. This shouldn’t surprise you though since SEO is a very exhaustive topic. You can find lots of sources who promise to deliver the most up to date information regarding search engine updates, Google’s new algorithms (something that’s updated 500 – 600 times a year), and the ever-changing consumer …
Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce …
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In the past header tags were a critical part of SEO but not anymore. This doesn’t mean they’re unimportant though. Indirectly they’re able to influence your rankings since they make it easier and more enjoyable for your readers. They also provide keyword-rich content for the search engines themselves. As such, you should still be maintaining …
Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending …
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …
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Mike Blumenthal, a local Google guide, recently announced that Google My Business has a new feature that will let you create a short name and URL for your business. This is a great idea that will let you make your own profile here so that your business is more accessible to any potential customers you …
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