Why You Shouldn’t Worry About Negative SEO

Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce …

The Changing Face of SEO

The evolution of Google algorithmic updates

Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that …

What SEO Strategists Should Know About Google Penguin 4.0?

Google Penguin 4.0

When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …