Search engine optimization (SEO) is a very important part of any internet marketing strategy and it can yield amazing long-term results and returns. However, it is never an overnight solution. It takes a lot of time and works to rank well for the competitive keywords which can bring you significant and targeted traffic. This is where Google Adwords can help bridge the gap. Adwords is Google per-per-click offering, which allows webmasters to bid on keywords which then show up in SERPs in the sponsored section or potentially on related websites which have Adsense ads displayed.
How much to bid and on what keywords is largely a game of trial and error and depends on a number of factors including how you expect the traffic to convert to your ultimate goal- whether that be having someone sign up for something, buying something, or something else. It also depends on your budget and how much you have to allocate and play around with on Adwords. You should always go in with some flexibility here so that you don’t shortchange yourself early on when experimentation is important and you may not find the right balance right away.
One of the important things to remember for both Adwords and SEO is that your content has to be engaging, easy to take in, and relevant to whatever keywords you are going for- if it is not, then you likely won’t even see the traffic, even with Adwords. For SEO, there are a lot of other things that need to be optimized for you to do well and drive traffic as well. These include having good load times, strong content, a web presence, and good internal linking.
Another important thing to keep in minds for both your Adwords and SEO strategies are to make sure that you do the proper research and due diligence on keywords. Without having the right set of keywords to target, you can waste many valuable resources to no avail. You really want to select keywords which not only have good potential but are also possible to rank well for within your timelines and budget. It is part science and part art. It is really the foundation of your internet standing. One of the best ways to start when it comes to finding the right keywords is to ask your loyal customers or friends what they are searching for in your niche. From here, use tools like Google’s Keyword Tool to get a better idea of the quantitative data behind those keywords. Third party tools from services like Moz may also give you an idea of the competitiveness.
Once you have your set of keywords, make sure that you have the appropriate content to display them on your website. Google is pretty good at telling when words are being used naturally and if they are really the main purpose of articles, so it is important to use them in the right manner and in articles focused on that topic.
Having a website with powerful content and that uses your keywords naturally and without overdoing it is the key to success when it comes to SEO. If you work with an agency for your Adwords account make sure that they share the details on what keywords they are targeting as well as what is bringing you traffic- this is a necessary step in order to have the right audit procedures in place to make sure that you are getting good value for your investment. Adwords and SEO really should go hand-in-hand if you are looking to grow your website quickly and in a sustainable manner.
Contact us if you have any question related to setting up or maintenance Google AdWords campaign for your business. Local SEO Tampa Company specializes in Local SEO, organic SEO, AdWords marketing, Social Media Marketing, Website design and maintenance. Call us at 727-938-8891 0r reach out via a free consultation form.