Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices.
It’s More Than Keywords
While you do need to focus on keywords for SEO, there are other factors you must also consider – things like creating effective customer service funnels and sharing high-quality content. When you don’t do all of these things it’s easy for your website to get lost in the depths of the SERPs. To make sure this doesn’t happen to you make sure your content is easy to read and holds your audience’s attention. You’ll also want to have a fast-loading site that provides support to your visitors whenever necessary. Your goal should be to keep visitors engaged in your website for as long as possible.
Experiment, Experiment, Experiment
Everything changes. Search ranking factors, keyword values, and search volumes are no exception. This is why you must continually be adjusting things.
Start by adjusting those things that are within your control – your website. If nobody is filling out your contact form, move it somewhere else on your website. If your traffic isn’t going where you want it to go, rearrange how your pages are linked. Consider also going back through your old blog posts and linking them to your new content.
With so much to do it can be challenging to decide where you should start. This is where tools like SEMrush and Google Analytics will help. You can also send surveys out to your customers. Taking the time to do these things will keep your website from being throttled. Instead, you’ll enjoy better SEO performance, which will result in more traffic and sales.
Invest in High-Quality Content
The more visitors come to your site, the more important it is to have high-quality content there. This isn’t just good for your brand image but it’s also important because Google ranks sites by whether they satisfy a visitor’s search intent.
Video is a great way to engage your visitors because pages with video tend to retain their attention for 2.6 times longer than those without. This is because when someone clicks on a video that captures their attention and spends a few minutes watching it, Google is notified that your page has satisfied their search intent and thus they’ll rank you higher in the SERPs.
Go After the Right Keywords
Instead of going after highly competitive keywords or trying to get lots of backlinks aim for keywords with low competition and high search volume. The best way to do this is by using a tool like Google’s Keyword Planner to look for SEO opportunities that others are missing out on. This is something you’ll need to do each month so you know what’s actually working for you.
Keep in mind that short-tail keywords have higher search volumes and competition. However, the opposite is also true in that long-tail keywords have less search volume and competition. You want to find keywords that are somewhere in the middle – high search volume but little competition.
Since Google is continually updating its algorithms it’s important for you to invest some time into maintaining your website. This is the only way for you to prevent it from being throttled in the SERPs and enable it to perform better there so you have more visibility and sales. Since this is something that can quite easily turn into a full-time job for you, it’s a good idea to hire someone like Local SEO Tampa Company in Tampa, FL to take care of your SEO for you.