If you own a physical brick and mortar place in Sacramento or an auto-shop in Texas, or a furniture store in Tampa Bay, the local SEO plays a significant role in the generation of conversations and customers. Some local business owners may feel that there is no point in investing time, money, and efforts on their Google presence when they are competing against Amazon or Walmart. This may be true in the case of organic listings but for a local listing, it is another matter.
What do you mean by local SEO?
Similar to the regular SEO, local SEO consists of a number of strategies and actions that are designed to improve your visibility in the Google SERPs and other search engines when the internet users are searching for the physical location. Although it may sound a bit complex, it is just another name for improving sales by building online visibility. This is done by appealing to the consumers in the right manner and by playing the search engine game. You need to create the right content by using the relevant keywords. When you take into account the local SEO it means including the city or town name along with the zip code. You also need to build links and accruing reviews.
The local SEO as the name suggests concentrates on attracting the users in small areas like in a particular city or a town. The local SEO is generally used by the local SMEs who are normally aiming to reach their audience to increase footfall in their location or to develop business in a certain area. The local SEO concentrates on raising the visibility of the business on Google Maps and local SERPs. The search engine results provide the local customers the necessary results specific to the locality or close to their physical location.
Generally, there are 3 key elements for a business to rank in the local pack and they are, relevance, proximity, and prominence. You can take help from the local SEO experts to improve the local pack ranking or you may try to do it alone. In either case, you will increase a gradual rise in the local SEO conversion rate as the activity increases.
Benefits of local SEO
These key benefits of local SEO make a positive impact on your SME. The good news is that it is easily possible to unlock all these benefits just by conducting local SEO activities.
- The local SEO activities such as citation building help the SMEs build their visibility online.
- More local visibility means greater foot traffic, a greater number of service customers, and greater sales.
- Optimization of your website for the local search provides more targeted traffic and greater traffic for relevant search terms.
- Google’s My Business optimization leads to better visibility on Google Maps.
- Link building and content marketing always improve relevance.
- Reputation management develops trust in the business and this means more traffic and a greater amount of sales.
The local SEO is not just a thing for the bigwigs. You need to take measures for building a substantial customer base and should be able to inspire loyalty. You must be able to build a local SEO campaign to extend your reach. Professionals are available who can help local businesses and multi-location businesses. These SEO professionals understand and improve the position of the business in the local search market. Endless opportunities are created by the local SEO and SMEs cannot afford to miss out on them. In the Tampa, FL region you can talk to Local SEO Tampa Company and regardless of your budget, they can offer you professional SEO services.