The problem is that Google is cracking down so hard on websites that it now has marketers working night and day to figure out what they’re doing and how to do it. No one has that secret inside scoop on what is going on at Google. The pro marketers prides themselves in being as savvy as possible regarding Google because their businesses depend on it. If they miss one trick, one piece of data it could cost them clients and rankings. This sis making things very difficult for the marketers but the best defense is a good offense and all it requires is honesty and integrity.
See, Google is so hip to the sneaky and sloppy ways developers and marketers use to take advantage of Googled’s rankings. Marketers figured they could dodge and duck, outfox and trick Google but the including of upgrades to their software and algorithms is kicking marketers in the teeth. Even some honest marketers are getting punished for stupid things the unscrupulous marketers are doing.
This goes big time for Local SEO. In the old days, marketers would make boring template pages that were feeder pages to the main page of their site. That ain’t working anymore buddy. You can pack that strategy away and get upright. It calls for scrutinizing every aspect of your sites and making no mistakes. Using feeder pages is done, as mentioned above, but how does the marketer beat the odds? Google’s doorway software is a monster. It’s looking for the web pages leading back to your site and if a doorway page is sloppy, and only is set up to feed your site, you’ll get penalized.
The solution so far, is to optimize your feeder pages not to go to your main page, but to inner pages that are relevant to your site and the surfer’s interests. Here’s how this works. Normally a local SEO strategy would be to have duplicate template pages with different urls of local cities and towns. This is no longer effective. What works now is to have your pages link to some other aspect of your site but keep the name of the locations in the url and the copy. So if you live in St. Petersburg , Florida and you sell puppies, then your local SEO campaign might have a page for each breed of dog and link to that particular page on your site. Thus your local SEO url will look like, yoursite.com/stpetersburg_florida/german_shepherd_puppies.html. This lets Google know that your site is where to find this particular breed in your area. It’s informative and could rest on its own. The fact that it links to your main site is just an extra goodie.
You need to do this with your blog posts too. Make sure your blog content not only is engaging but is formatted so that you can add those location names and not look like spam. Google will see this as more of a directory type informative and authoritative venue than just some hacked out web pages.
The battle is on and it’s going to take a lot of time and effort on your part to figure out all the successful strategies that can combat Google’s updates and so on. Local SEO is so important that that without proper and professional management, your chances in the rankings are practically none.
Don’t hesitate when fine tuning your local SEO skills regarding these Google updates.