Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices. It’s More Than Keywords While you do need to focus on keywords for SEO, …
How To Optimize Your Title Tags
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
Why Your Google My Business Listing Got Suspended
One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps. …
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Common SEO Mistakes That Can Tank Your Rankings
A study conducted by GE Capital has recently been conducted which states that 80% of online shoppers take the time to do some research before they make a big purchase. Demand Gen Report also states that nearly half of consumers take some time to view up to five pieces of content from a company before …
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How To Use Healthcare SEO To Grow Your Business
Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your …
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Why Dental Practices Should Focus On Local SEO
When you read about search engine optimization (SEO) you’ll find a lot of information for blogs and national retailers. Although much of this information is still pertinent when you’re working with dental SEO, there are two important differences. You’re not selling anything online and you don’t need to target the entire internet. Instead, your goal …
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How To Use Instagram For Your Business
Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. …
Best Sales This Weekend
The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a …
Defining SEO
Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating …
The Importance Of SEO For Google
If we’re honest, most people spend a lot of time on social media today. Most Americans spend about two hours a day there. If you work with search engine optimization (SEO) for a living this is something you may justify as being necessary for your business. After all, you want to stay “up-to-date” with what’s …