Many people envisage SEO as a long-term strategy. In the earlier days, SEO appeared different from what it is today. A lot of pessimists believed that SEO was a short-term fad and will disappear fast. But SEO and search engines have evolved quite a bit since then. Only the more adaptable digital marketers have managed …
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Google is continually changing its PageRank algorithm, and these changes result in the search engine optimization (SEO) industry constantly changing. The result is that today many of the traditional standard practices are now deadly sins, and you don’t dare commit them without being penalized by Google, who may even kill your ability to rank. Therefore …
Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e.g., their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue. How SEO …
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When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3.5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. …
You love your job as a real estate agent. However, recently you haven’t been able to get as many clients as you could in the past. This issue has you wondering if it’s the state of the market we’re in or if you should be doing something differently. All you know is that you long …
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You’re tired of working for someone else, doing the daily 9 – 5 grind all the time. You want to take back your life, and you’ve been dreaming of starting a small business. Today, you aren’t alone if you’re having these thoughts. There are lots of great benefits to starting your own business. While you …
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Do you own a small business? Are you struggling with marketing? Maybe you’re having a hard time getting your name in front of your target audience. As a business owner, it’s up to you to bring customers through your door. While you may know how to do this with traditional marketing, trying other, more conventional …
Continue reading “Why Your Small Business Should Try SMS Marketing”
When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and …
The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a …
2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several …
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