We first started to hear about 3.0 over a decade ago in 2006. Many looked at this as preposterous thinking, with the entire concept volatile. But, as technology advanced, we have begun to see the unattainable attainable. Lots already say it is in existence. Everywhere we look, we see change happening. Wherever we look, we …
Tips For General Contractor SEO
Most people’s search for a reputable contractor starts with a search engine such as Google. However, it’s not enough for you to appear near the top of the search engine results pages (SERPs). You need to be at the top and for that, you need to have good general contractor SEO. There are several things …
Want More Effective Ads? Use A PPC Shield
With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, …
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Google Reviews Can Help Local SEO
If you want to rank higher and convert your searchers into clients, Google Reviews are perfect for that. Many local SEO specialists have used Google Reviews to help them. And the great thing is that so many of your clients are glad to write assessments no matter if you have requested them to do so …
Making Local SEO Hyper-Specific And Personalized
Many people envisage SEO as a long-term strategy. In the earlier days, SEO appeared different from what it is today. A lot of pessimists believed that SEO was a short-term fad and will disappear fast. But SEO and search engines have evolved quite a bit since then. Only the more adaptable digital marketers have managed …
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Google Confirms Local Search Algorithm Update
Google has confirmed that they have made some updates to the local search algorithms that were rolled out in November 2021. This Google update is being termed as November 2021 local search update. The update was rolled out for local search results near the November end and it concluded on 8th December. The Google update …
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What To Avoid With SEO
Google is continually changing its PageRank algorithm, and these changes result in the search engine optimization (SEO) industry constantly changing. The result is that today many of the traditional standard practices are now deadly sins, and you don’t dare commit them without being penalized by Google, who may even kill your ability to rank. Therefore …
The Importance Of SEO For Your Small Business
Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e.g., their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue. How SEO …
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Protect Your Business From Click Fraud
When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3.5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. …
Why You Need To Hire An SEO Company
Part of being a successful business today lies in having a website. Not just any old website will do, though. Your business needs a high-quality, well-functioning, up-to-date website. With everything else you already have on your schedule, wonder how you’re supposed to find the time to create such a website. However, the more you read …