The Importance of NAP and User Experience for Local SEO

Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting …

Making Sense With NAPs

Your Name Address and Phone number are what we call in SEO, NAPs. This information is vital to be placed strategically on your website. Without it you’re losing traffic and revenue and we’ll look at why. When search engines and customers are looking for your goods and services, the data including your NAPs is of …