A new year means another task related to SEO, but by now you should be more than well-versed enough to handle it. Obviously SEO is still a new topic to plenty of people, but there are those that know the ins and outs as if it were the back of their hands. SEO is really important these days, there’s way too much money involved in the entire process for it not to be. If you rank higher than your competitor you’re going to have that slight advantage, and any advantage in the world of business is one you could make use of! Tuning up your SEO practices before you get into the New Year is relatively important, especially since it means you might be able to get a quick jump ahead of your competitors.
Your 2015 strategy surrounding SEO is going to determine how successful you can be with your future endeavours, and that’s something you really need to take into account. If you don’t perfect your SEO practice you’re going to be missing out on money, and that’s something you don’t need to do!
- Have Google Analytics and Google Webmaster Set-up
The Google Analytics tool will allow you to look at the deeper intricate portions of your statistics, which is important when you need to figure out where your traffic is coming from and such. Both of these tools are completely free of charge, which means you don’t have to dish out any money in order to make use of them. Conversions should always be the main goal in online marketing, and that’s why Google Analytics will help you pin-point your ideal target demographics.
- Look at your Sites Performance
Look at the performance report for your site (you can make use of an abundance of different web applications in order to do so) and see where you’re sitting at. The speed in which your page loads and such isn’t as important for local SEO as the content itself is, but it’s definitely not going to hurt when it comes to having a quickly loaded website. Local SEO relies on many different things, but if your visitors can’t even manage to make use of the site in the first place it’s going to be a long year for you.
- Check Your Optimization (On-Page)
If the website hasn’t been properly optimized than you can expect to see minimal local SEO results, so take the time out of your day that’s needed in order to optimize things. If your site isn’t optimized you’ll just be leaving rankings on the table, and since more and more people are getting into online marketing you might want to take things a little more seriously.
The New Year means that you’re going to have to bring a little more to the industry than you did last year, and that’s why you’ll need to keep things interesting and innovative. Another year, another tactic, that’s just the way she goes!