Search Engine optimization has become a common and the most important aspect of managing websites. It is used to get the website listed on the top of all the search engines and increase your website’s potential. You have to perform the optimization technique both onsite and offsite. Including important keywords at the right areas is the core of any SEO technique. After this you should look for the SEO expert who can market your website well. If you follow proper process and perform everything legitimately then your website will surely provide you good value and rank higher. If you follow an illegitimate process then the website might rank better for short time but it won’t help in the long run. Every webmaster should know that the algorithms followed by Google change frequently and everyone should remain updated to adapt with the change.
The process followed by Google is very complex and this prevents illegitimate tactics followed by poor quality sites. SXP mainly focuses on experience of the user on the site. SXP helps in making quality sites for improved user experience and not just ranking them higher on search engines. This is the main reason why Matt Cutts has been focusing on this process as this would ignore spam and provide people with accurate results. Only time can tell whether there will be any positive change or not but this seems to be a good idea and improve the search results. It would also be interesting to see how webmasters adjust with this change.