Proper SEO optimization remains incomplete without the inclusion of SEO keywords. Keyword density within content is vital towards website ranking and traffic. The keywords decided for some content should summarize the specific topic so that proper indexing can be carried out. However, keyword stuffing should be avoided as it might seem unnatural to the visitors.
Mentioning the keyword few times in content is more than sufficient. Instead of keyword density, keyword presence helps optimize the content in a proper way. Appearance of keywords is another factor that affects page ranking within search engines. Placing keywords in title, Meta description and tags helps Google to understand the topic that is defined inside the content.
Content should be aimed towards visitors and not search engines. The prominent sections of a website should include proper SEO keywords. Diversifying keyword resources is crucial for a websites success. Apart from quality content, focus should be on keywords that appropriately match with the topic of the content. One can refer to another site to get some idea about keywords being used in the content. Every business has some targeted areas and keywords based on those targeted areas need to be included.
Taking help of the online tools from Google makes researching keywords quite easy and comfortable. This way relevant visitor to a site increases ultimately leading to higher rankings and popularity. Over usage of keywords is not necessary as it spoils the content quality and interest of visitors.