Local SEO for dental practices is important because this is how people who are searching through Google for a dentist will find you. According to one Google study, this is exactly what about 80% of consumers do: They turn to the search engine to provide them with information about products and services that are available near them. When the study investigated these numbers even further they discovered that about 50% of those people who use their smartphone to conduct this type of a search will stop by the business within 24 hours. These are numbers that you can’t afford to ignore, which is why you need to learn how to maximize your local dental SEO presence today.
Use Google My Business
The first thing you should do is take advantage of Google My Business to reach out to people who are looking for a dentist via the Google search engine, by conducting a Google Maps search, or looking through G+. With Google My Business you’ll have a user-friendly, integrated approach to local SEO for dental practices. When you arrive at the site start by clicking on “Get on Google” to claim your dental practice then take a few moments to optimize all your information, making sure that you use accurate and relevant keywords, images, and other information. Remember to be specific here – something that Google encourages you to do.
Your dental office probably has a style book it uses to ensure consistent materials are produced. You’ll want to use this in your dental SEO too. This is especially true with your NAP (name, address and phone number) and NAP style, as well as your hours, staff listings, maps and “About Us” information.
Use Local, Targeted Keywords
Be specific and describe your practice as more than simply a “dental office.” The best way to reach patients is to also include the name of your city and neighborhood. You should also include more detail about your services – whether you practice general dentistry, CEREC, sleep apnea, cosmetic dentistry, or any other niche. Pair these terms up with your geographic location’s keywords for both dental SEO and when creating social media posts too.
Include the Information Your Customers Want
Think about what your patients may be curious about when they research dental practices online. Some of the things they’ll want to know include your address, phone number, proximity, hours, and what types of payment you accept. Make sure you include this information in your local SEO for dental practice wherever possible online.
Remember Third-Party Search Sites
Besides Google My Business you’ll also want to add your URL to other sites (e.g. Yelp, Bing, Manta, Yellow Pages, Refer Local). These are important since they help more people find your dental practice because you’re growing your Internet presence. This is also true of social media platforms like LinkedIn and Foursquare – both of which will also help you with your dental SEO.
Make Your Website Mobile Friendly
There’s a lot of work that goes into local SEO for dental practices. This requires more time than you’re already dedicating to your practice. As the old adage says, you really should “work smarter, not harder.” With this in mind, you should contact us at Local SEO Tampa today. With over 10 years of work in this industry and many highly satisfied dentists too, you can’t go wrong when you hire them to take care of your dental SEO so get in touch with them today.