Every marketer wants to earn the top position in the search engines so their business is readily seen. This is why SEO hasn’t only become an art form, but a science too. Unfortunately, you must be careful here because while Google is looking for a perfect result, they’re also willing to exclude anyone who’s “too perfect.” This is something it’s getting better at each day.
Why Google is Anti-Perfection
While Google wants its users to find what they’re looking for (an answer to their question, a solution to their problem), they must also make sure that their users continue to return and use their search engine. This is why they strive to provide the best experience possible by prioritizing fast, high-quality pages. However, they also demand that you do this authentically, without manipulating them.
When Google Senses They’re Being Manipulated
There are some things that will set Google off. Obviously, these are things that you’ll want to avoid doing. They include:
- Denying any mediocre backlinks: People say that Google’s algorithm counts any backlinks to your website as a vote of confidence and so they rank you higher if high-quality sites link to you. When poor quality sites link to you, this can pull you down while those sites with little clout won’t impact you much at all. While this will leave you desiring to only have the high-quality backlinks, if you only have these backlinks, you’ll look suspicious to Google. This is why you want to use a third-party tool (e.g. SEMRush, Ahrefs Backlink Checker, Moz Link Explorer) to help you create a natural linking profile that contains a lot of different types of links. Doing so will help you disavow any toxic links without discounting mediocre citations.
- Keyword stuffing: Any time you want to rank for certain keywords you must make sure that you’re using them on your website. This is why marketers spend so much time searching for the “perfect” words to use – ones that your audience finds relevant. Once you’ve found them, you want to create content where the keywords are prominently featured in places like the title, H1, and throughout the article’s text. This is considered good SEO, but when you become overzealous and start bombarding your content with keywords, it’s no longer authentic and this is what Google doesn’t like. Since they’re wired from your visitor’s viewpoint, Google wants to find keyword stuffing because it makes your content sound unnatural. When it finds this happening, they will punish you. So instead of simply focusing on what will help you get to the first page of the SERPs, make sure you read the content you write as a human. In doing so you’ll want to make sure that you’re giving your readers some value and answering their question or concern. When you feel like you’re truly doing this, you’ve created good SEO content that Google should be willing to reward you for.
The Art of Being Perfectly Imperfect
What this all boils down to is the fact that you should stop trying to serve Google. Instead, your job is to genuinely and whole-heartedly provide your visitors with the content that they’re seeking. By doing this you can rest assured that your strategy and interests line up with Google’s strategies and interests in a natural way.
Remember, nobody is perfect, but if you feel like you want a valuable team member who can do a better job at these things than you’re doing, make sure you contact the Local SEO Tampa Company. Their track record shows that they’ve made lots of customers happy over the years. You deserve to be next so contact them today.