You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
Why Successful SEO Depends On Planning And Consistency
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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Understanding The Importance Of NAP Consistency
The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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The What And Why Of Evergreen Content
Evergreen content can be simply defined as “content that never goes out of style.” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer). Benefits of Content That’s Evergreen An evergreen topic is one that people will …
How To Use Visual Content To Improve Your SEO Rankings
When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to …
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Tips For Improving Your Website’s Design
There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and …
Improve Your Organic Traffic Flow With Effective SEO Blogging
Statistics show that when business posts at least 16 articles per month they’ll receive 3.5 times more traffic to their website. This is important because 61% of consumers make purchases based on such articles. You need to use this as part of your marketing plan. How to Create Topics for Blogging When blogging is an …
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How To Optimize Your Title Tags
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
How To Use Healthcare SEO To Grow Your Business
Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your …
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How To Use Instagram For Your Business
Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. …