There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because …
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Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are …
Google says that about two-thirds of smartphone users buy products and services from companies who customize information for them based on their location. This means you’ll need to go beyond creating a great website if you want to get in on this action. To rank well in Google My Business (GMB) today you’ll need to …
Continue reading “A Look at the top Ranking Factors for Google’s Local SEO”
The most important ranking factor for websites is links. Unfortunately, link building is quite challenging. At the same time, it’s also the easiest way to get into trouble with the search engines. Fortunately, there are some techniques that won’t get you into trouble, but instead will help you with your law firm SEO. Guest Posting …
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Local SEO for dental practices is important because this is how people who are searching through Google for a dentist will find you. According to one Google study, this is exactly what about 80% of consumers do: They turn to the search engine to provide them with information about products and services that are available …
Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies …
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …
As a business owner you’re probably dreaming of having more traffic arrive at your website. However, as a small business owner you’re also probably wondering where you can find time to do some SEO for your website. Here you’re not alone – only about 28% of small business owners (one in four) do anything in …
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Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social …
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As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven …
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