Regardless of what type of website you’re creating, it needs digital marketing. Part of this effort means creating content so that the search engines understand what your website is about. Unfortunately, not all writing is equal. You need to find a balance between engaging your shoppers and providing SEO content. Although this probably sounds quite …
Does Local SEO Require Directory Submissions?
The main goal of local SEO is to establish your business’ visibility in Google’s top three organic search results and on the Local Map Pack itself. There are many factors at work here to determine where you’ll be listed. Some of these include local presence, relevance, and authority. One way of doing so is through …
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How To Optimize SEO For Voice Search
Throughout the past decade, we’ve frequently heard that the future of online search lies with voice search, and now it’s finally here. Today, 66.3 million American households own a smart speaker, and 71% of these owners say they prefer to use them instead of typing out their queries. Experts believe this number will continue to …
How To Conduct An Ambitious Analysis For Local SEO
There’s a lot of noise surrounding your local SEO strategy. Not only will you hear about the nuances of specific websites, but your to-do list can become quickly flooded with tasks that aren’t relative to the big picture. However, none of this will even matter if you ignore your competitors. How to Conduct an Ambitious …
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Google’s Updates To Improve Low-Quality And Unoriginal Content
Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …
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Unmentioned Reasons You Don’t Get Online Visitors
It never feels good when you don’t get enough web clients. You may start to feel as though everything you care about and you’re working for is for nothing. There also becomes a sense of urgency when it comes to generating revenue. When this happens, you may want to look at more subtle factors that …
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How To Choose The Right CRM Software For Your Small Business
Today’s customers expect more from your business than they did in the past. They’re comparing you to the best customer service they’ve ever received. As a small business owner, you may be both flattered and terrified at the same time since you can’t have all the bells and whistles that a big business can offer. …
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Click Fraud Practices To Be Aware Of
Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your …
The Difference Between SEO & PPC
Two of the most important acronyms in online marketing today are PPC (pay per click) and SEO (search engine optimization). When you want to boost your brand’s visibility, you may be looking at these to discover which is better for your marketing budget when it comes to getting your business noticed online. The Difference Between …
How To Use SEO To Grow Your Crypto Business
Regardless of what type of online business you own, you’ll need to conduct search engine optimization (SEO). Without crypto SEO Google won’t know to crawl your website or list you in its search engine results pages (SERPs). But, wait, do you need to hire an SEO company to do this work for you? Let’s take …
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