SEO v. Adwords

SEO v. Adwords

Search engine optimization (SEO) is often an integral part of a long-term website marketing strategy, but Adwords, a paid service by Google, can often be equally important in driving targeted traffic, particularly in shorter timelines. For most businesses, it is a balance of the two that will yield the best results in terms of driving …

Google’s Mobile Index

Google’s Mobile Index

The Internet continues to be visited by an increasing share of mobile traffic. As people continue to shift their time from the big screen to the small, search engines are taking notice, modifying their own websites to optimize for mobile usage. Google in particular is catering to mobile users by releasing many changes to make …

Consumer Citations Will Influence Local SEO in the Days to Come

What exactly are consumer citations and what is the extent of impact or influence these have on local SEO? In the SEO landscape, a citation is defined as a straightforward and candid mention of a particular brand in an online community or in an automated social media platform. For instance, you visit a restaurant in …