In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google …
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When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and …
It’ll take at least 6 months to see the effects of your SEO. While you may see some results sooner than this, it’s also possible that it could take over a year to see results. This is why you shouldn’t prioritize speed over sustainability. Doing so will cause Google to become suspicious that you’re using …
When it comes to your law practice attorney SEO (search engine optimization) is one of the best marketing practices you can employ. This is because your prospective clients will start looking for your services by consulting search engines. Unfortunately, there’s a lot of competition when it comes to law firm SEO but you still need …
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You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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Although most law firms understand that it’s important for them to have a website, many don’t know much about using search engine optimization (SEO) to get organic traffic for lead generation. Fortunately, there are some tips that you can use here so this task doesn’t feel so daunting. Identifying Law Firm SEO Keywords Your first …
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The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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Page speed refers to the amount of time it takes for your website’s content to appear in front of your users. With this definition in mind, you can see that this will affect your users’ experience. When your website has a slow load time people are going to leave and this will harm your SEO. …
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