In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to …
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Growing a legal practice is hard and we know it very well. The easiest way to achieve success is to acquire clients through referrals. However, this is an old traditional way and isn’t enough to stand out in the current competitive world. It is important to attract clients that are looking for legal advice and …
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps. …
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A study conducted by GE Capital has recently been conducted which states that 80% of online shoppers take the time to do some research before they make a big purchase. Demand Gen Report also states that nearly half of consumers take some time to view up to five pieces of content from a company before …
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Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your …
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When you read about search engine optimization (SEO) you’ll find a lot of information for blogs and national retailers. Although much of this information is still pertinent when you’re working with dental SEO, there are two important differences. You’re not selling anything online and you don’t need to target the entire internet. Instead, your goal …
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Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. …
Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating …
