Understanding the Meaning and Importance of Long-Tail Marketing

Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power …

Why you Should Give a Duck About DuckDuckGo SEO

Many people are wondering how to optimize their websites for DuckDuckGo. This is because the search engine is quietly attracting new users and generating more traffic for websites. Unfortunately, there’s no “magic bullet” or easy answer when it comes to SEO for this site. There’s also nothing shocking, newsworthy, or tricky here. Why you Should …

Create Content to Support Local SEO so you can Rock the Rankings

Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now …