Strategies to Improve the Local SEO Ranking of Your E-Commerce Site

Strategies to Improve the Local SEO Ranking of Your E-Commerce Site

In case you own a restaurant in your neighborhood or manage a home-delivery business, you must be aware of the significance of promoting your venture online. Since your business has to compete more aggressively with similar undertakings or enterprises located in the immediate vicinity compared to related ventures, it is imperative that you formulate a …

Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Even though there is no such evidence that points towards a direct role of social media in SEO, it does play a role. Many would argue that Google does not use any signals by social media websites to affect the ranking mechanism, but social media offers a number of marketing tools that can elevate and …

Selecting the Right Online Reputation Management Company

Selecting the Right Online Reputation Management Company

Online Reputation Management has drastically evolved and changed the manner in which people perceive products and services. More and more people are using the internet to evaluate the credibility and quality of products or services based on the online profile of the company/brand. Hence, to manage the credibility of your business, it is very important …

The Changing Face of SEO

The evolution of Google algorithmic updates

Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that …

What SEO Strategists Should Know About Google Penguin 4.0?

Google Penguin 4.0

When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …