Search Engine Optimisation and Web-spam Content violation

Webmasters Guidelines is a valuable resource that Google offers indiscriminately to webmasters all across the globe. It deals with the suggestions and warnings that help developers and website administrators to create and manage websites effectively so that it is never penalised by Google search engine. There are such techniques that can attract moderate or severe …

Alterations in the ranking of search results for smartphone

One of the fastest growing segment of using Internet, is the smartphones. Google seeks to offer them complete richness of web. In an effort to improve mobile web service, we have published our suggestions along with the commonest of configuration mistakes. Such mistakes when avoided help the users of the smartphones to properly engage with …

Matt Cutts clarifies misconceptions of SEO professionals regarding Rel=Author

Matt Cutts is back with answers and clarifications regarding some of SEO misconceptions and whatever Cutts speaks have to be discussed. After all, there cannot be a better person to understand SEO than the engineer, who is the web-spam team head at Google. The first thing to be discussed is the question regarding rel=author tag. …

SERP and Advertorials related questions answered by Cutts

Matt Cutts, webspam team’s head at Google talked about advertorials recently and followed it up with questions related to SERP subjectivity. According to him, advertorials are like basic advertising only, but do portray a look of an editorial or natural content. A large number of people are of the opinion that the advertorial content is …

Negative SEO Effect and How Google Helps to Deal With it

It’s about time we start discussing the topic of negative SEO and its effect to your website business. Despite Google denies the existence of the negative SEO for the small businesses the negative SEO is alive and kicking. I think Google should start doing something about it or at least admit that we finally have an issue on our hands. Yes, …

Answers of Matt Cutts that Reveal More Secrets about SEO

Recently Matt Cutts replied a few questions that different people pose to him on various aspects of SEO. Although these answers were directed towards those who asked them, they provide adequate emphasis on website optimization  The good thing is that all those questions were interesting and would compel readers to read the answer too. For instance, …