The Important Role of Customer Reviews When it Comes to Local SEO

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Customer reviews are defined as a sentimental message written by a customer on your website supporting or exposing your products or services. These can be left on Yelp, Google, or Facebook mainly but there are many other options (e.g. Superpages, Bing, TripAdvisor, Healthgrades) where you can leave them too. You may be a little worried …

Reasons to Think About Content Marketing in Your SEO Strategy

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SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …