The Changing Face of SEO

The evolution of Google algorithmic updates

Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that …

What SEO Strategists Should Know About Google Penguin 4.0?

Google Penguin 4.0

When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …

Tapping Email Marketing for Boosting SEO Campaign

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Any SEO or search engine optimization campaign essentially signifies optimizing on two fronts-on-page and off-page or off-site optimization. As far as on-page or on-site optimization is concerned, you try to improve the get-up of your site, make it more user-friendly and regularly update and upload fresh content based on business-oriented keywords. On the other hand, …

Six Evaluation Standards to Reinforce Your SEO Promotions

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Anything that is quantifiable can be improved and measured more effectively through standardized parameters if SEO specialists are to be believed. For a start, any search engine marketing or optimizing campaign that you launch takes anything from 8 weeks to six months to show the desired results. If your campaign failed to deliver the goods …

Common SEO Pitfalls and How to Turn Around Your SEO Campaign

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The success of your SEO promotion campaign will to a considerable extent depend upon how market-oriented your strategy is if columnist Trond Lyngbø is to be believed. Your search engine optimization technique is undoubtedly an indispensable part of your organization’s promotional mix but whether you can make the most of the same is dependent upon …