Introduction If you want more exposure to your company’s website, you need to think about being on the first page. But many websites want this, and the fact of the matter is, not everyone can be on the first page. If you have ever wondered why your site is on the first page, continue to …
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Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e.g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the …
Over the past two decades social media has proven that it’s quite a beneficial investment. Just look around and you’ll see how involved it is in daily life. For your business this means getting your message to the right people at the right time to increase sales. However, this isn’t the only benefit you can …
The phenomenon of zero click search is growing rapidly today. By implementing it in your keyword research and content creation you’ll be able to better optimize your website for Google. This is especially important if you’re trying to rank for terms related to currency conversion, time zones, or “how to” do something – things people …
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Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting …
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Today you can’t simply hang a shingle or hand out business cards and expect to get a lot of customers. A growing number of people are searching for local businesses online today. In fact, Google says about two-thirds of smartphone users will make a purchase from a company who’s taken the time to customize information …
When 1,605 WordPress users were surveyed, about 50% of them admitted they were flagged by Google when they were a hacked website because they contained “malicious content.” Unfortunately, this means that many people don’t realize when they were flagged since Google doesn’t alert you. However, if you move quickly once you’ve been hacked, you’ll probably …
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Traditionally, accessibility hasn’t been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn’t overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they’ve created a plugin to take care of things …
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When people hear about SEO they typically think about search engines like Google. They also think about how this search engine has a broad appeal for global audiences. However, what most people overlook is what’s known as local SEO – what ensures that your website is found by people who live near your business. There …
When we think of the holidays most of us think about spending time with our friends and family. However, as a business owner this is a time that’s full of lots of potential for you, especially now that consumer confidence is at an all-time high and unemployment is low. This is a combination that could …
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